{"title":"Anti Hero","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eFounded in San Francisco in 1995 by professional skateboarder Julien Stranger, Anti Hero Skateboards emerged from the Deluxe Distribution stable as a reaction to the increasingly predictable skateboarding scene of the mid-1990s. With an uncompromising attitude, distinctive graphics and a team renowned for powerful, fearless skateboarding, Anti Hero quickly established itself as one of the industry's most influential brands. Its legendary roster has included John Cardiel, Tony Trujillo, Peter Hewitt, Jeff Grosso, Grant Taylor and Brian Anderson, while its iconic Eagle graphic, designed by Todd Francis, has become one of skateboarding's most recognisable images. Influential videos including \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eFucktards\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eTent City\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e helped cement the company's reputation for raw, unfiltered skateboarding. Part of the Deluxe family alongside Real and Krooked, Anti Hero continues to produce quality skateboard decks, completes, clothing and accessories, remaining fiercely independent in spirit nearly three decades after its inception.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnti Hero has remained constant ever since, you either like it or you don't, they don't care and they won't change.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0382\/2018\/collections\/AntiHeroLogo.png?v=1770215544","url":"https:\/\/skatepharm.co.uk\/collections\/anti-hero.oembed","provider":"Skate Pharm Ltd","version":"1.0","type":"link"}