{"title":"Welcome Skateboards","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-start=\"32\" data-end=\"109\"\u003eCalifornia skater Jason Celaya\u003c\/strong\u003e\u003cspan\u003e, who started the brand from home with about \u003c\/span\u003e\u003cstrong data-start=\"154\" data-end=\"181\"\u003e$2,000 on a credit card\u003c\/strong\u003e\u003cspan\u003e as a way to make something deliberately different from what was “popular” at the time. \u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan\u003eFrom the beginning, Welcome built its identity around \u003c\/span\u003e\u003cstrong data-start=\"361\" data-end=\"386\"\u003enon-conforming shapes\u003c\/strong\u003e\u003cspan\u003e, pastel\/occult-leaning art direction, and a DIY, skater-led approach—Celaya is often framed as the creative force behind the brand. \u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan\u003eBeyond decks and apparel, Welcome also developed the \u003c\/span\u003e\u003cstrong data-start=\"692\" data-end=\"700\"\u003eOrbs\u003c\/strong\u003e\u003cspan\u003e wheels line. \u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0527\/0382\/2018\/collections\/WelcomeSkateboardsLogo.png?v=1770222371","url":"https:\/\/skatepharm.co.uk\/collections\/welcome-skateboards.oembed","provider":"Skate Pharm Ltd","version":"1.0","type":"link"}