Hopps Skateboards brand is owned by Boston born pro skateboarder Jahmal Williams and was launched in 2007. The ‘crew’ consists of Jahmal alonside Steve Brandi, Joel Meinholz, Dustin Eggelin, Brian Clarke, Josh Wilson and Piro Sierra.
Hopps is proudly an East Coast brand, Williams says the brand is being allowed to grow steadily and organically outwards from it’s stronghold on the East. It has certainly acquired a solid following round the world which they attribute to being ‘true and authentic’, no fake marketing hype here.
The brand collaborates with photographer Ricky Powell who specialises in environmental portraits although his original break came from a close working relationship shooting the Beastie Boys.