HUF Clothing is named after founder pro skateboarder Keith Hufnagel who started out skating round New York where he grew up in the 80’s before relocating to San Francisco in ’92, he turned pro soon after. In 2002 he opened a small boutique in the Bay area named HUF which stocked a range of sneakers and streetwear alongside skate stuff. He quickly gained a reputation for stocking all the hard to find brands and products which meant he soon built up a huge following.
Huf Clothing launched as a brand in their own right soon after as they were easily outselling the other brands in the shop. As well as being recognised a some of the premiere worldwide streetwear brands, they remain true to their roots – made by skateboarders for skateboarders.