Lowcard Magazine is based in San Francisco and focuses on the rawer side of skateboarding – sketch street spots, ghetto DIY and backyard pools. The mag often features lesser known guys who kill it but aren’t on the whole Street League type trip, you know the type. The mag has a strong loyal following round the world which has allowed them to launch a solid apparel range including beanies and t’s.
The Mag’s saying is: “Stay Lame” which derives from the band “The Stay Lames” whose lead singer, Matthew Whiteman was sponsored by Low Card. Their music was featured in several Lowcard videos and lent their name to apparel of the same name.